About Princess
Princess was established in 2012 by Michele Tait in Verona, Italy. This venture emerged in response to a growing demand for low- and non-alcoholic options within the Italian wine industry, particularly among health-conscious and diverse consumer groups. Inspired by Italy’s rich winemaking heritage, Tait sought to create a range of non-alcoholic wines that would appeal to individuals seeking the authentic taste of Italian wine without alcohol. The brand aims to honor traditional Italian values of quality and craftsmanship while meeting modern preferences for health-conscious, alcohol-free beverages, successfully bridging tradition and innovation. Princess Alternativa leverages traditional methods used in Italian winemaking to ensure an authentic experience for its consumers. By carefully selecting grape varieties and focusing on retaining depth and complexity, the winery provides an inclusive experience for those who prefer non-alcoholic wine. This approach has enabled Princess Alternativa to cater to a wide audience, maintaining the essence of Italian viticulture while expanding its appeal to a modern, health-focused market.
Sustainability
Princess is committed to ethical and sustainable practices, with an emphasis on inclusivity and environmental responsibility. The winery offers a selection of vegan and Halal-certified wines, allowing a diverse range of consumers to enjoy its products without compromising dietary or ethical standards. The company also avoids using preservatives and artificial additives, ensuring its wines maintain a natural profile that aligns with consumer demand for cleaner, responsibly made beverages. Additionally, Princess Alternativa’s production process minimizes waste and reduces its environmental footprint by incorporating sustainable practices wherever possible. This eco-conscious approach is evident in its commitment to using high-quality ingredients and sustainable packaging solutions, further reinforcing the winery’s dedication to responsible winemaking.
Signature Alcoholic Wines
Not applicable as the focus is on non-alcoholic products
Why did they start making non alcoholic wine?
The decision to develop non-alcoholic wines was driven by increasing consumer interest in alcohol-free alternatives that still deliver the rich taste and complexity of traditional wines. Princess Alternativa recognized a shift towards wellness-oriented lifestyles, where consumers seek options that allow them to enjoy social drinking occasions without the effects of alcohol. By creating non-alcoholic wines, the winery caters to those who value health, inclusivity, and the enjoyment of Italian wine culture in a more versatile and accessible format. This focus aligns with broader trends in the beverage industry, where non-alcoholic options have gained popularity for their role in supporting moderation and diverse preferences. Through its commitment to quality and taste, Princess Alternativa has successfully introduced a non-alcoholic range that maintains the esteemed characteristics of Italian wine, offering a sophisticated and alcohol-free experience.
How do they produce their non alcoholic wine?
Princess employs a meticulous process to create its non-alcoholic wines, starting with traditional winemaking techniques to preserve authentic flavors and aromas. The grapes are harvested and fermented in the same way as their alcoholic counterparts to develop a complex profile. After fermentation, the wine undergoes a gentle dealcoholization process, which carefully removes the alcohol content while preserving the wine’s inherent character. This technique enables Princess Alternativa to offer wines with full-bodied flavors and nuanced aromas typical of Italian wine. The dealcoholization process is critical to maintaining the sensory experience of wine without the alcohol. By using advanced technology to extract the alcohol delicately, Princess Alternativa ensures that the resulting product has minimal alteration in flavor, delivering a rich, true-to-tradition taste. This careful approach has allowed Princess Alternativa to stand out as a leader in Italy’s non-alcoholic wine market, providing options that align with both tradition and innovation.
